Clear, strategic accounting that keeps you confident

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CFO Strategy. Accountant Precision.

ClearlyKept is a full-service, managed accounting solution for small and mid-sized businesses.

We combine the strategic insight of a fractional CFO with the precision and reliability of a hands-on accounting team.

Visibility that Drives Confidence

Your ClearlyKept engagement begins with clarity. We lead with strategic accounting and reporting designed to give business owners the visibility and confidence they need to grow.

We deliver:

  • Monthly bookkeeping and reconciliations

  • Financial reporting and management dashboards

  • Budgeting, cash-flow forecasting, and scenario modeling

  • CFO-level review and insight into operational strengths, weaknesses, and opportunities

  • A continuously updated financial roadmap aligned to your growth goals

Our mission: to bring order, insight, and momentum to your financial operations so you can focus on running your business.

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Who We Serve

We partner with U.S.-based small and mid-sized businesses, typically with $1M–$20M in annual revenue, across sectors such as:

Franchisees & Franchisors

Professional Services

Retail & Consumer Brands

Software & Technology

If your business needs clarity, structure, and forward-looking financial support — you’re our kind of client.

ClearlyKept was founded by Ashley Love, a seasoned accounting, finance and M&A professional who has supported and led businesses across franchising, multi-unit retail, wellness services, and software.

After co-founding and building other advisory practices since 2023, Ashley established her wholly-owned firm under the name ClearlyKept — a reflection of both her transparent, client-first philosophy and the lasting relationships kept throughout her career.

At ClearlyKept, relationships and results come first. We maintain a high-touch, high-integrity approach — operating as a true extension of your leadership team rather than an outsourced vendor.

Who We Are

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How We Work

  • Start with no-commitment, hourly consultation with a fractional CFO to assess your needs and opportunities.

  • We’ll design a plan that makes sense for your business —everything needed for strong financial operations.

  • Evolve to a predictable, monthly partnership where we execute your roadmap.

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Grow with Confidence

We’ll be with you every step of the way.