SaaS & software accounting & fractional CFO

Financial infrastructure built for SaaS companies that need to grow fast and report accurately.

ClearlyKept provides managed accounting and fractional CFO services for SaaS and software companies that need clean GAAP financials, accurate revenue recognition, and a financial infrastructure that holds up under investor scrutiny.

Why SaaS is different

Subscription revenue is simple to describe but complex to account for correctly.

SaaS businesses collect cash from customers in advance but recognize revenue over time. That distinction, between cash received and revenue earned, creates accounting complexity that touches your P&L, balance sheet, and investor reporting simultaneously.

Investors, lenders, and boards also track ARR, MRR, churn, CAC, LTV, and net revenue retention. Producing those metrics accurately, in a format reconcilable to your books, requires genuine software company fluency. General bookkeeping doesn't cover it.

Core challenges

The financial challenges SaaS companies face.

Software businesses face accounting and reporting complexity that standard bookkeeping firms are rarely equipped to handle.

SaaS revenue recognition (ASC 606)

Subscription revenue must be recognized over the service period, not at the time of cash collection. Annual contracts paid upfront create deferred revenue that has to be amortized correctly, and getting this wrong produces financials that mislead you, your board, and any outside investor about true performance.

We implement proper ASC 606-compliant revenue recognition for subscription businesses, tracking deferred revenue, unbilled AR, and contract modifications so your recognized revenue reflects what's actually been earned in each period.

ARR, MRR & SaaS metrics reporting

The metrics that drive SaaS valuations, including Annual Recurring Revenue, Monthly Recurring Revenue, net revenue retention, customer churn, and expansion revenue, aren't automatically produced by your accounting system. Without a deliberate reporting infrastructure, you're manually calculating these figures and hoping they're right when your board or investors ask.

We build SaaS metrics reporting that flows from your actual financial data, so ARR, MRR, churn, and NRR are always reconcilable to your books and trustworthy enough to share in any investor conversation.

Unit economics & CAC/LTV modeling

Understanding what it costs to acquire a customer and how much value that customer generates over their lifetime is foundational to SaaS business decisions, but these calculations require clean data across sales, marketing, and revenue reporting that most early-stage companies don't have systematically in place.

We help you build the financial model that connects your acquisition costs to lifetime revenue, giving you CAC/LTV analysis that's grounded in real operational data rather than back-of-envelope assumptions.

Investor-ready financial reporting

Fundraising, board reporting, and due diligence all require financial statements that are accurate, consistent, and presented in a format that instills confidence. Messy books, inconsistent revenue recognition, or missing documentation can derail a fundraising process. Worse, they can surface problems at exactly the wrong moment.

We build and maintain financial infrastructure that's always ready for scrutiny: clean GAAP financials, documented policies, and the kind of organized reporting package that makes due diligence straightforward rather than painful.

Burn rate management & cash runway visibility

For venture-backed and growth-stage SaaS companies, cash runway is existential. Knowing your burn rate, your runway, and the growth levers that extend or shorten it requires real-time financial visibility, not a quarterly summary from an overwhelmed bookkeeper.

We deliver monthly close with the speed and detail that software companies need, including burn rate analysis, runway projection, and the forward-looking cash flow modeling that lets you make headcount and infrastructure decisions with clarity.

How we help

How ClearlyKept solves these challenges.

SaaS metrics & unit economics

The metrics that drive your valuation, grounded in clean data.

ARR, MRR, churn, NRR, CAC, and LTV, built from your actual financial data and always reconcilable to your books. Every investor conversation starts with numbers you can defend.

Fractional CFO for growth-stage companies

Strategic financial leadership for the decisions that shape your trajectory.

Fundraising preparation, financial model development, board reporting, and strategic advisory: the CFO-level support that most growth-stage SaaS companies need but rarely can afford full-time.

Common questions

Frequently asked questions.

What stage of SaaS company do you work with?
We work with SaaS and software companies that are post-revenue, typically in the $500K–$20M ARR range, that need to upgrade their financial infrastructure as they scale. This includes bootstrapped companies building toward profitability, VC-backed companies preparing for their next round, and software businesses being integrated or acquired.
How do you handle SaaS revenue recognition?
We implement ASC 606-compliant revenue recognition for subscription businesses, recognizing revenue over the service period rather than at cash collection. Annual contracts paid upfront are tracked as deferred revenue and amortized correctly over the contract term, giving you a P&L that reflects what's actually been earned each period.
Can you build ARR and MRR reporting from our financial data?
Yes. We build SaaS metrics reporting that flows directly from your financial data, so ARR, MRR, churn, and net revenue retention are always reconcilable to your books. This is the reporting investors and boards expect, and we make sure it's accurate and consistently produced every reporting cycle.
Can you help us prepare for a fundraising process?
Yes. Preparing for a fundraising process means having clean GAAP financials, documented revenue recognition policies, and the financial model investors will want to stress-test. We build and maintain that infrastructure throughout our engagement, so when a process starts, you're not scrambling to clean up the books before the process starts. The infrastructure is already there.
Do you provide fractional CFO services for SaaS companies?
Yes. Our fractional CFO services bring strategic financial leadership to growth-stage software companies without the cost of a full-time hire. This includes fundraising preparation, board reporting, financial model development, and strategic advisory on growth decisions, calibrated to the stage and complexity of your business.
Ready when you are

SaaS companies that go into a fundraising process with clean books and investor-ready metrics have better conversations and close faster.

We work with post-revenue software companies that are ready to build the financial infrastructure their next stage demands.